We recently teamed up with Sodexo for the Oxford Cambridge Boat Race at Fulham Football Stadium on Sunday, April 13, 2025. Our mission? To help them tackle long beer queues and keep the good times flowing for fans.
The Challenge
Before SwiftPour, serving beer at events like this was a bit of a headache. Traditional taps meant slow pours, foamy beer, and frustrated fans stuck in long lines. Sodexo wanted to improve the match-day experience, and the Boat Race was the perfect opportunity to make a big splash.
Our Swift Pour Solution
We rolled out two of our 2-dock mobile units, strategically placed along the riverside at Fulham Football Club. Each unit had two staff members making sure everything ran smoothly.
The result? A game-changer! Our bottom-filling beer system not only sped things up, but it also wowed customers with its unique, “theatre-like” pour. Fans loved the quick service and the fun of watching their pints fill from the bottom up. Shorter wait times meant more time enjoying the race and less time in line.
We’re thrilled that SwiftPour helped Sodexo deliver a smoother, more enjoyable experience for everyone. It just goes to show how our tech can turn a typical pour into a memorable part of any event!
